Industry Book

Looking to start up in the business. Please read this book!

The Cannabis Business Book: How to Succeed in Weed According to 50 Industry Insiders

Learn directly from 50 leading pioneers in the cannabis industry as they reveal the strategies needed to achieve high returns in a rapidly growing economy. The Cannabis Business Book takes inspiration from Napoleon Hill’s Think & Grow Rich, equipping readers with the “high mindset” required to succeed in cannabis and beyond.

Award-winning entrepreneur and bestselling author Michael Zaytsev shares transformative insights from his journey into the cannabis business, combined with lessons from the industry’s top achievers. From an idealistic 24-year-old with no cannabis industry experience to a respected leader, Michael distills practical wisdom to empower aspiring entrepreneurs.

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What’s Inside:

  • Insights from Industry Leaders
    Learn from Steve DeAngelo, founder of California’s largest medical dispensary, and other pioneers who helped shape the industry.
  • Investment Strategies
    Gain advice from cannabis investors such as Emily Paxhia and Scott Greiper, who fund some of the biggest deals in the sector.
  • Legal Expertise
    Hear from attorneys like Brian Vicente and Shanel Lindsay, who were instrumental in crafting cannabis legalization laws.
  • Activism and Advocacy
    Discover the stories of trailblazers like Ethan Nadelmann and Amanda Reiman, whose work paved the way for legal cannabis businesses.

Explore how entrepreneurs across edibles, software, and beyond are thriving in cannabis. The Cannabis Business Book offers an accessible guide to mastering the mindset and skills needed to succeed.

About Michael Zaytsev

Michael Zaytsev, known as The Cannabis Business Coach™, is a recognized authority in the cannabis industry. His work has been featured in Forbes, Entrepreneur, GritDaily, and International Business Times. As the founder of High NY, one of the largest cannabis Meetup communities in the world, Michael has educated thousands and raised funds for nonprofits addressing cannabis-related injustices.

His efforts to challenge anti-cannabis stigma and raise awareness have earned him recognition in Bloomberg, TEDx, Vice, The Guardian, and more. Through his podcast, The Cannabis Business Coach, Michael interviews top-performing cannabis entrepreneurs and investors.

Visit MichaelZaytsev.com to learn more and explore his podcast. Start your cannabis business journey today with The Cannabis Business Book.